The Photo Chain — a Photo within a Photo within a Photo within…

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Remember chain letters? They promised riches, luck, love, avoidance of certain death.

Well, we never got those envelopes stuffed with cash or cookies, but hey we’re still alive!

Take that simple idea, add photography, and you’ve got the Photo Chain, a picture of a picture of a picture, all across the world. See where your friends take a piece of you!

It’s easy:

Step 1: Start the chain by taking a picture. Easily recognizable objects work best–think bright colors, big shapes, like a giant statue in the woods, neon yellow daffodils, or your stuffed monkey. Aim for a neutral background in this first photo.

Step 2: Send it to a friend. Email your shot to a pal in Honduras, your grouchpa in Sweden, anybody who’s handy with a camera and printer.

Step 3: Instruct grouchpa to download and print a high quality 4×6.

Step 4: Ask him to take a picture of that 4×6 in front of something in his world (rocking chair? chartreuse refrigerator?). Hands in the photo are cool, just be sure the 4×6 takes front and center so it’s still clear as the chain gets longer.

Step 5: Get grouchpa to send his photo-of-your-photo along to a friend to keep the chain going.

What now? Ask members of your chain gang to send you each picture they take, then frame them in jewel cases or create an online gallery!

Bob Nanna’s Polaroid Picture Chain Video

Play the Picture in Picture Pass in the Photojojo Forum

p.s. Want your photo in the Photojojo Book? It’s easy! We’re looking for dozens of photos. Click here to see what kinds of pictures we need.