Here at Photojojo, we don’t just snap photographs all day and think of awesome things to do with them. Sometimes, we get distracted by irresistibly wonderful and genius commercials on YouTube.

Take this one, for instance – an ad from Sony for its Bravia TV. Featuring 200 plasticine bunnies hopping around Manhattan (shot in claymation style), what’s not to love?

Apparently it took a team of 40 animators – from the ad agency Fallon London – three weeks to choreograph their bunny models and shoot over 100,000 still images for the 90 second spot. We’d just like to say that that’s some diligent photography (and a whole lot of clay) right there, folks.

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