Missed connection: you and your creativity

It's time you realize that there are other cameras in the sea -- like the Zumi Digital. True, she's no megapixel marvel. She has no interest in aperture or telephoto zoom. She doesn't even have a legitimate viewfinder ...

But if you were to take the Zumi on a date to the movies, she'd pick a documentary over a romcom. Then she'd bring her own snacks, laugh at your dumb jokes, and make all the first moves.

You see, the Zumi has been carefully crafted to take digital images and videos that have the look and feel of vintage film (lens flare, vignetting and all). Her "perfectly flawed" processing chip combined with a macro setting make digital 8MM magic -- making your everyday life look like an art house flick.

The Zumi is unusual, unpredictable, oh-so inspiring and fits in the palm of your hand. So it's probably about time you and your DSLR had a "talk".

(Yes, we often fantasize about dating a camera. What?)

• Dreamy video and lo-fi still shots
• Pop up "viewfinder" for guess-to-shoot fun
• Audio-less recording for nostalgia's sake
• Macro setting gives surreal blur effect
• Timer setting for the self absorbed
• Palm-sized pleasure at 3.5" long and 1" tall
• 2GB card in Zumi Kit fits up to 1600 hi res shots and 2 hours of video

As seen in...

Q: What size files are we dealing with here?

A: The Zumi has both Hi and Lo resolution setting a 1600 x 1200 image can be anywhere from 900-950KB and varies depending on the setting.

Q: What kind of battery does the Zumi take and where can I find it?

A: She operates on a CR2 3V Lithium Battery which you can find just about anywhere that sells camera batteries. Lithium batteries last MUCH longer than the average AA or AAA and the Zumi doesn't need much to operate on. (You'll be pleasantly surprised at how long the battery will last.)

Q: What's the deal with the image viewer?

A: Alright Seinfeld, it's all about the unpredictable charm of using a film camera. Hence the pop up "view finder" and optional settings to preview your photos after they're taken.

Q: What is a MicroSD card?

A: They're these super tiny memory cards that are normally used in cellular phones. Which is great, because that means you can find them just about anywhere and in all sorts of different sizes. The one we offer with the Zumi is 2GB. Let's do the math, 1GB = 1,048,576KB and if each photo is 900KB, that's over 2,000 photos to fill 'er up!

Q: How do I upload from a MicroSD card?

A: Super simple, floppy disk. jk! lolz! It's actually a slightly less archaic method. Your USB port. Our Zumi comes with a MicroSD to USB adapter on top of the 2GB MicroSD card. Put the two together, and bam!

Q: Can you attach a strap to the Zumi?

A: There's a slot on the side to string a strap through. It's very similar to what you'd find on a cell phone. You know, where you snap on all of your Japo-awesome Hello Kitty charmz.

Q: Were did you find this thing?

A: From our pals in Japan, Powershovel Ltd. They make the most raddest toy cameras. Our favorites are the Black Bird Fly and the Golden Half.