It was a big blow in 2008 when Polaroid announced their plan to halt production on instant film. Heck, we loitered around the photo aisle for weeks just staring at the empty racks where our beloved 600 film used to sit.
But while we were sulking and stocking up on eBay film, The Impossible Project was rallying. They bought an entire Polaroid Factory!
With just a few bits of broken machinery and a lot of blanks to fill, they pledged to bring Polaroid back.
Since then they've developed their own line of instant films and earned a mega following of instant film lovers.
Enter us. We've been talking to The Impossible Project throughout their journey -- and when they asked us to help support their quest in resurrecting instant film, we proudly stepped up to the plate.
Photojojo was the first shop to pick up the PX 100 'First Flush' Silver Shade film and we haven't looked back since then. Our lineup now consists of four spectacular films ...
Black and white film for 600 series and SX-70 cams produces dreamy monochrome images, in truer black and white than previous recipes.Color Protection Film also for or 600 series and SX-70 cameras has the bold, sharp colors. The impressive new tonal range it boasts is the most exciting thing to happen to instant film in a long while.
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